Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistiblescent and flavor – the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving you the time and confidenceto Feel More Bites – Set More Hooks and Catch More Fish! Unique attractant dipping system Enhances the scent/release toattract more trout