Black Cherry Tiger- Craw. Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact Outdoor Life magazine referred to Rattle Trap? as the Most Influential Fishing Lure of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish which leads to attracting predator fish and stimulating an aggressive feeding response. This simple-to-use lipless crankbait is a must to have for locating and catching fish.